OUR STORY IN 100 WORDS

It was 1980–Steve sported denim shorts as a religion and Kate rocked Reeboks to aerobics. Both had a passion for camp, but traditional camps had two crucial flaws–kids participated in activities based on age, not interests, and parents had to pay non-refundable fees. Camps weren’t responsive to people’s actual needs. So they built a camp where kids were in charge of their choices and parents could buy any number of day passes, attend any time, and get automatic refunds for unused passes. Campers no longer tie dye, but Steve and Kate are still just as obsessed with addressing individuals’ needs.